RNH on-demand was established in 2017 as a company called Reaching New Heights that offered dance and fitness training programs online. In 2019 we launched RNH on-demand, which similar to Peleton, is an online streaming platform that delivers workout classes into the users home via our app, chromecast, Roku, website and several other platforms.
Our platform is a niche business, with a long term customer base. We currently have over 600 members live across the world and this has expanded and contracted from 300-1500 each year depending on the busy competition seasons.
A yearly plan costs each members £349, or a monthly plan costs £34.
We have over 20k followers on Instagram and 20K followers on Facebook. The business was created by a 6 x World Irish dance champion (Lauren Early) and leading personal trainer, who still contribute to the platform, along with other guest coaches.
How does your business make money?
We make money from selling monthly and annual memberships to our workout platform along with one to one personal coaching (via videocall).
Why are you selling this business?
There is a huge demand for home fitness streaming platforms. We are a niche business which started out as a side project for me and I believe that this is the perfect time to sell the business so that someone with more experience & time can take over and grow the platform to its full potential. We are not looking to leave our industry infact we love it, but we are athletes not business people, and we just believe someone could do a much better job at this who has more experience with running and scaling a company.
Post Sale Support
As we are a niche business we are extremely well known in the community and have links to all of the top names in the sport along with featured them on our platform at different times. When it comes to post sale support we would love to continue to contribute to the business, and also continue to bring other coaches on board. The new owner can also continue to use Lauren’s name on all branding should they so wish.
Who would this business be perfect for?
This business is perfect for:
- someone who wants a niche community based business with regular, reliable cash flow.
- someone who has experience in online apps and growing community platforms.
- someone who has a passion for fitness, dance or would like to add this type of business to their holdings
- someone who wants to diversify and purchase a reliable cash flow internet brand that may not already be in the space (such as lululemon purchasing the mirror fitness platform).
At-home fitness training is growing in demand and we can see all the major players buying out small brands to diversify their assets. Even though we are a small business we believe this is a great way for someone on a smaller scale to do this.
- Brand assets
- Customer databases
- Existing manufacturing relationships
- Hosting accounts
- Marketing materials and collateral
- Relevant email accounts
- Social media accounts
- Website files, source code and content
- e-Commerce platform accounts
Social Media Channels
Facebook: laurenearly_rnh (24K followers)
Instagram: @laurenearly_rnh (21K followers)
Mailing List: 10k email addresses