The Opportunity

ETS Corporate are pleased to place on the market this excellent homebased lifestyle business opportunity. The Owner has produced a very unique and turnkey operation, offering a reliable and high-quality cleaning agency with motivated staff, tapped from a unique demographic. She is selling as the business has grown much faster than she anticipated due to heavy demand. The business, which was established in 2014 is staffed and has a turnover of £160,000 anticipated for this financial year with operating profit in excess of £50,000 pa.


The business is based in Shrivenham, just outside of Swindon in Wiltshire. The location has many advantages including the military training base and other villages nearby. Clients are within a 25-30-mile radius, although there is a huge demand to grow.

Business Details

This excellent, lifestyle opportunity was established by the Owner in 2014. She is selling due to ill health and her inability to cope with the huge growth in the business.

The business offers and keeps to the highest standard of cleaning possible with trained staffed who are all insured. They hold great respect for everything they do and it’s done with pride and this is what has given this well-known business it’s excellent reputation.

They now specialise in military march out cleaning and end of tenancy cleans. They also do domestic cleaning 7 days a week as well as commercial. The Owner and the staff make sure that, although they clean to the highest standard, they also have a good rapport with each other and the clients and enjoy what they do.  Clients have always liked the fact that they can “have a good giggle and be humorous while being fantastic at their job.” The Owner is a specialist in body language and emotional intelligence and has used her skills as the basis for growing this business.

The business has always gone that extra mile to change and make beds and do the ironing. They also make cups of tea for elderly clients before they leave and check on them if they need anything else. They have created a lot of trust and credibility with all of their clients.

When cleaning the military march- outs, they get inspected from top to bottom regarding everything in the property including carpet, cleaning window cleaning and ovens. They must clean lampshades and all fittings and reveals of windows and outside windows. The same applies to the end of tenancy cleans.

Domestic cleans can vary depending on what their client has asked for, but the standard is vacuuming, dusting, cleaning of all bathrooms and kitchens, mopping and they also tidy. If any bedding is left out, they know they have to change it.

There are only 36 active clients at the moment, but the number of hours per client is vital. This has been achieved without any active marketing, and growth has been organic, by word of mouth.

The unique selling points of the business are:

  • Great reputation within the local area
  • Unique and strong client base
  • Successful business model
  • Based in an area with plenty of potential for continued growth
  • Good, reliable, professional and energetic staff.

What are the major strengths of the business?

  • Strong client base of repeat customers
  • Specialist niche markets
  • Strong client relationships
  • Excellent team of staff

What are the major weaknesses of the business?

  • Owners inability to keep up with the growth of the business due to ill health

What opportunities are there for the business?

  • The Owner had plans to get vans on the road and hire more staff to take the workload and increase the client base.
  • They have also looked into crime scenes and hoarding cleaning
  • Introduce pest control
  • Increase military cleaning
  • Increase the end of tenancy cleaning

What are the main threats to the business?

  • Late payments

Trading Hours

Monday           9 am – 7 pm

Tuesday          9 am – 6 pm

Wednesday     9 am – 7 pm

Thursday         9 am – 7 pm

Friday.             9 am – 5 pm

Saturday.        9 am – 11 am

Sunday           9 am – 11 am

Financial Details

The turnover of the business has doubled this financial year and is estimated to be in the region of £160,000 with an operating profit in excess of £160,000. The business has become far more successful and efficient since bad debts have been reduced with late payment penalties and other pro-active activities on the cash flow front.

The turnover is broken down as follows:

Military Cleans                                   10%

End of Tenancy Cleans                     30%

Domestic Cleans                               50%

Other Commercial Cleans                 10%


The business is re-locatable and operated and can be relocated.

Ref:    13362

Price: £29,995.00


These details do not constitute part of an offer or contract. The statements and descriptions given are made without warranties by Enthuse Transformations Ltd (Trading as ETS Corporate). The information contained herein has not been verified by Enthuse Transformations Ltd; complaints regarding the accuracy of the information contained herein will not be acknowledged. Purchasers should in all cases undertake financial due diligence using their own professional advisors before committing themselves in contract rather than relying on illustrations, figures and information given on behalf of the seller. Furthermore, any representations made by any representative of Enthuse Transformations Ltd regarding this business are subject to verification and should be independently corroborated.