Finally, you have decided to fulfill your dream of starting a blog. Let it be your passion for cooking, arts and crafts, fashion, sports or anything that gets you up and running in the morning.
After deciding what your niche is going to be, who your target audience are, what type of content you are looking to work on, and what kind of search engine optimization tools you are going to put into purpose, you find that something major is missing, which is a logo for your website! A logo made using a logo generator helps your business or blog get recognized among other bloggers and users, and reflects the vibe of what you are trying to get through to your audience.
Every blog and brand needs a logo, regardless of what service you are offering, as it gives your brand an identity and a sense of individuality. The logo is not just for your blog; you can use it on social media sites like Instagram and Facebook, so that users and customers can easily recognize you.
Why is it necessary to use a logo?
A logo acts as a visual cue for the visitors of your blog, as there are millions of blogs that post similar content every day. It is extremely important that you require your users to remember who you are, and what content you provide with, in order to get them to visit your website or blog again.
Since countless number of users read blogs daily, it is necessary for them to keep in mind who wrote what and what site provided them the best and the most relevant information, and this is exactly what a logo will help you with. You need to be on top of their minds as the best in the niche that you are working in, not only to enhance the traffic that flows to your website, but also to maintain your online reputation.
A beautifully designed logo with unique features and color grading, especially something that encapsulates the message that you would like to spread or the motto of your blog, will create the best first impression on your audience, and will lead them to read more posts from your blog. If the logo is catchy, the audience will be able to remember your page and the experience it gave them, when they see the same logo on another site like Instagram, which will lead to more clicks and views.
A logo tells your readers or visitors that you are a professional, and that you are an authorized blogger or a business owner, who cares about the appearance and layout of the website and the user-experience it provides. It shows that you have actually put in work to make it appealing, and that you take the website or blog seriously, which ultimately reflects the passion that you have for your work. It also shows that you are qualified for your work, and guarantees the user that they can confidently depend on your service.
Using a unique logo will help your users get emotionally connected with your website, as it ensures an identity for the website as it gathers recognition.
What are the steps involved in designing an unforgettable logo for your brand?
Designing a logo can be a hard and time-consuming process, into which a graphic designer or a similar artist needs to put a lot of work. It is not just the physical and technical aspects of a logo which a designer works on, but also the thought process behind the logo which is worked on by the website owner, that makes a logo complete in all terms.
Some users just like to use simple logos that are commonly seen. They sit down and create a professional logo on their own within ten to fifteen minutes. But others like to write down what they would like to convey to the blog visitors or website users through the logo.
They are disciplined as they use several methods, like using a logo generator, to get to their ideal logo, by doing the research that is necessary to create a logo that can promote their content and its development.
1- Understand and evaluate your brand
When you create a logo, take a piece of paper and a pen, or open the notes app on your phone to note down what you observe in your brand. If you had already written about the motives and aim of your brand before starting your business, then refer to it, and see how that information can help you formulate the ideal logo that best reflects what your brand has to offer.
Evaluate what your business goals are, and what your brand or business embodies. Look at the brand from the point of view of your clients by seeking insights and opinions from them, which will benefit you in coming up with the most suitable logo for your business.
Ask yourself a few questions about the kind of content you wish to provide your users, the intention behind creating a logo, how you want people to talk about your business, your brand voice, the kind of audience your website wishes to engage (the target group highlighting the age group, gender, region, interests, hobbies etc.), the ethics and values that your website follows etc.
2- Focus on your audience
Since the point of evaluating your brand also talks about the kind of audience you wish to feed content to, it is necessary to put more thought into it as the audience or visitors are the ones who provide value for your business. It is to attract them that you have created your page, which is why your page should resonate with the demands and liking of your audience.
Talk to people who are interested in the specific niche to see what kind of logo (the kind of design, colors, images etc.) would create an impression on the necessary audience, and would be beneficial in producing an impact.
3- Choose an ideal color palette and font.
It would be advised to pick colors for your logo that will compliment the overall color scheme of your website, so that everything looks clean and organized, without the logo appearing to be over-the-top and loud, or looking dull compared to the bright pictures used for the blog.
Research on what colours go well with each other, and try to limit the number of colors used so that it does not look cluttered and messy. If you decide to use text in your logo, fonts should be placed emphasis on while designing a logo, as it carries the identity of the blog. Make sure that it reflects the nature of the blog, and that an average reader will be able to make out what is written on the logo.
4- Make a variety of versions
Sketch a few ideas to see how the ideas in your head will look in its physical form on a paper. This would not only be a way to see which design works best for your business, but also will be a perfect brainstorming activity. You will also be able to eliminate a few concepts and come up with even better ones.
You can combine different elements like the fonts, colors and images to see how they come together to produce the most efficient results. By settling for the final concept, you still have time to make changes to it by rearranging the elements, or by changing the shades of the colors used.
5- Choose the places where the logo will be used
Make a list of places like social media directories where people will see your brand. Depending on the places where advertisements or posts from your site will be placed, your logo should be modified using different software products, font sizes, colors etc. It will save a lot of time if you have written it down beforehand and made logos for all kinds of social media sites and even physical sites like billboards, with the help of a software or using a logo generator.
Conclusion
Logo making is an art which a lot of people are passionate about. If you think you are not skilled enough or are not confident to create a professional logo on your own, you can still seek the help of freelance graphic designers or designer companies that offer the needed service.