How to reconnect with previous customers

Reconnecting with previous customers can be a powerful way to increase customer loyalty and sales growth. A global sales and marketing services company like Televerde can help you develop an effective reconnection campaign. This campaign will put your business in touch with past and present customers and generate qualified leads and close deals.

Email marketing

If your email marketing campaign has seen a dip in conversion rates, you should consider reactivating previous customers. It’s not uncommon for customers to change email addresses or other contact information, or their preferences may have changed. Email can be an effective way to reconnect with these people.

A re-engagement strategy can have a major impact on your business. Most of your subscribers want to hear about how your products and services can help them. They need reminders about your business to keep them interested. By emailing your subscribers, you can offer free information, resources, or other incentives to encourage them to stay on your list.

You should also try to reactivate people who have not engaged with your email in six months. If they still unsubscribe, delete them from your list. This way, they won’t mark your email as spam. Remember that a good unsubscribe rate is less than 0.5 percent.

Using email to reconnect with previous customers can be a great way to keep in touch with your old clients and build a professional network. These clients are likely to remember your products or services and recommend them to others. This kind of professional network can help you find exciting new opportunities. It can also increase the amount of profit you make.

Personal events

Personal events are a great way to reconnect with previous customers and engage them in conversation. You can also call them and ask for their input on what you should offer them. This is a great way to re-engage previous customers and clients, and they will appreciate that you take the time to show that you care about what they have to say.

Open-ended questions

Whether you’re trying to build a relationship with a previous customer, or simply want to hear their thoughts on a product or service, open-ended questions can help you better understand what your customers want and need. When using open-ended questions, customers will typically take much less time to answer than a yes-or-no question. Furthermore, these questions allow you to get richer data than a yes-or-no response.

When used correctly, open-ended questions can be invaluable in sales prospecting and growing existing accounts. They can help you understand your current customer better, uncover new ways to serve them, and identify new ways to target them. Asking these questions is not difficult, and the key is to make the process feel natural.

When asking these questions, be sure to follow up with another question that’s relevant to the topic. This will keep the conversation going and help you understand your customer better. A follow-up question can also be useful if the conversation has gone nowhere. You can ask the customer further questions such as: “Can you tell me more about that?” or “How did that experience make you feel?”

Open-ended questions can help you connect with your customers and make them feel valuable. These questions allow customers to explore their thoughts and offer new perspectives. They allow them to tell you what they really think about your products or services and provide valuable insight. They also break up the monotony of the typical survey questions and make customer surveys more dynamic.


When reconnecting with previous customers, it’s important to be genuine. It is easy for customers to smell insincerity, so make sure your apology letter reflects empathy. Emphasize thinking outside the box rather than being self-centered. This will put customers at ease and prevent any negative feedback in the future.

While you may be tempted to use a word like “mistake” or “sorry,” this word has negative connotations that may scare away your audience. This will make your apology sound less sincere and more likely to be rejected. Instead, try to switch the word “mistake” to “error,” and avoid using terms such as “innocence.” This will show that you truly care about the customer’s feelings, and you’ll be more likely to reach them with an apology that is both sincere and authentic.


Reconnecting with previous customers is a proven strategy for increasing customer loyalty and sales. By engaging with past clients, you can inform them of new products and services. After a successful purchase, these customers will be willing to make repeat purchases and contribute to increased revenue. Furthermore, a satisfied customer will be open to new services.

In order to make this strategy work, you need to know your target clients and what their needs are. For instance, if you are looking for more clients, it may be beneficial to send emails to old clients about the changes you’ve made in your business. For instance, if you’re switching departments or positions, it’s a good idea to inform them about the changes. If they are satisfied with your new job, they will probably stay with you.

Compare listings