Pinterest is a great place to showcase your products and services. However, it can also be stressful. There are some key steps to optimize your presence and get the most from it. For starters, you should create separate accounts for your personal and business use. Pinterest also offers a unique feature called boards. These boards are great places to display your products and services, but you should avoid being overly promotional.
Pinners tend to be visual. It is a great place to share videos and images, and nearly a billion videos are watched on the site every day. They want to see images of products in action. Providing them with these visuals can help you generate more traffic. The platform is also a great place to share blog posts and other relevant content.
Remember to give credit to other people. Pinterest addresses copyright in its terms of service. When you create an account, you agree to comply with these terms. If you want to use someone else’s images, you can share them as long as you attribute it to the original owner. It is also best to use your own images.
When setting up a Pinterest account, make sure to consider your target audience. Pinterest is largely visual, so your pins must be appealing to people who use the platform to get inspired. For example, if you sell furniture, promoting these products through Pinterest would be an effective strategy. However, if you sell a technical product, it might be more difficult to promote it using Pinterest.
Once you’ve created your Pinterest account, you need to decide whether to claim it on other social media sites to increase your presence. This is possible through the Ads Manager, which allows you to run ads on your profile. You can also claim your account on YouTube and Etsy. If you claim it, you can get more analytics on all of your Pins.
Remember to give your business a descriptive name for the board. Many people follow boards based on the name. So, make sure your board name is descriptive and not too long. Also, make sure your description is keyword-rich and explains what your board is about. Besides, remember to include a link to your website or blog.
If you have a website, you can attach a Pinterest business account to your personal account and use it to promote your business. You can use ads on your business account, and also use other marketing tools on Pinterest to promote your brand and attract new customers. Pinterest has a huge user base and is a good tool for your marketing strategy.
Despite its many features, Pinterest is still relatively new. However, it’s a great place to gather ideas, share content, and have conversations with your audience. To be successful on Pinterest, you need to engage with the community and pin regularly. Remember, it takes time to build a following, so don’t expect results overnight.