Evidence has shown that 81% of people only skim read content online. Not only that, but the average person loses concentration after 8 seconds. Posts that include illustrations or images, however, are 650% more likely to engage customers than posts that simply feature text.
So, what does this mean for digital marketers? The simple answer is that if you’re not using visual communication within your company, you’re missing out on engagement, conversions, and potential customers. Not only that, but using 3D models in your marketing can also help you to stand out from the competition. But how do we use 3D visuals to enhance our digital marketing? Keep reading below to find out more:
If you want to increase the number of views on your social media pages, then consider adding some graphics or visuals. Research has shown that graphics and visuals generate more views than plain text. And more views often lead to more shares, more sales and more social proof.
Social media marketing plays an important role in digital marketing. This means that sharing videos directly can help you to increase your brand visibility and reach. Depending on the type of product or service you’re offering, you can create 3D animation to showcase educational content or promote a product.
Research has shown that video content has a huge effect on conversion rates. In fact, 85% of all millennials have purchased a product after viewing a video online.
If your business sells physical products, then there are numerous ways you can use visual communication to your advantage. For example, e-commerce stores can use 3D models to give their customers a 360 degree viewing experience.
One of the main disadvantages of buying products online is that it’s hard to know what a product looks like in real life. However, with 3D models, customers can zoom in and out, move a product, view a product in their own environment, and more. This essentially means that they are able to try the products out before they purchase them
If you want to know more about how to make your digital content interactive, visit cadesignform.com. They produce 3D films, images, and interactive solutions for customers all over the world, enabling them to deliver a good visual impression and an experience with less nonsense and more meaning. Whether you need ad hoc services or specialized images they’re a brilliant choice for you.
On Your Website
Currently very few businesses use 3D models on their website. This means that businesses who adopt this type of technology will stand out from their competition. Not only that, but staying up to date with technology also shows your customers that you care about their needs and you want to stay ahead of the game.
In terms of digital marketing, the more interactive the content is, the more engaging it will be to your customers. Using 3D models on your website will help you to show off your products in their best light.
How you use visual communications in your marketing is a good indicator of both your brand and how you plan on positioning yourself. If you want to attract new customers and improve your conversion rates then consider using 3D visuals to enhance your digital marketing.