When it comes to creating marketing campaigns, there’s a lot you need to consider. Who is your audience? How much money do you have to work with? What are the best ways to reach people?
It’s important to ask these questions and know the answers before you make any big decisions, as it could significantly impact the success of your campaigns. One question you don’t need to think about, though, is this one – should you use video marketing? That’s because the answer is always yes.
Continuing to make amazing headway as a marketing tool, video is easily one of the most effective ways to make a name for yourself nowadays. Every new business should be utilising it for these five reasons alone.
Excellent Conversion Rate
Converting views into sales is something that every business looks for when producing video content. Luckily, the chances of this are incredibly high, far more so than other forms of advertising.
At their most successful, videos are apparently capable of increasing conversions by 80%. For any business, that’s obviously a huge deal, and reason enough to put a lot of time and money into video marketing. Obviously, certain video styles will likely be more effective than others, as well as what they’re advertising. So, it’s best to make your content as informative as possible, while also ensuring that it’s engaging to watch. Find the right balance between the two, and there’s no denying that this tool can bring an instant boost to your sales.
Easier To Absorb Information
When people see pages of text, they’re often put off by the thought of reading it all. Unless it’s about something they’re really interested in, they’re likely to click away and never come back.
Fortunately, the same can’t always be said for a video that includes all the same content. Even if it just recounts everything word for word, the fact that the viewer doesn’t have to read it makes a huge difference. It’s far easier for them to sit back, watch, and listen because it doesn’t require quite so much brainpower. They’re still absorbing everything that’s been said; they’re just not having to think so hard about it.
Optimised For Smartphones
Now that most of the population owns a smartphone, marketing campaigns must be designed with these devices in mind. After all, they’re what many people use to browse social media, read emails, and do other stuff that exposes them to advertisements.
To do this, it’s smart to create video content because of how mobile-friendly it is. Millions use their phones to watch videos on the go, with many of them more inclined to pay attention to ads on these devices too. If videos are such an effective marketing tool on smartphones, and most people own one of these gadgets, then filming content naturally makes a lot of sense.
As for what kind of video you should be making, that depends on your specific needs. There are tons of different styles available to you, which you can produce using the video marketing services from Cadesign form. They have all the knowhow on video marketing, from current trends to how to strategize, so you couldn’t be in safer hands. They’ll help you create the videos your business needs to get your customers exactly where you want them.
It Helps With SEO
Appearing on the first page of a web result is something that every business should strive for. After all, this is how you get noticed organically and boost your sales without actively pulling people in.
You can employ plenty of SEO tactics to get yourself in this position, and it seems like embedding video content on your site is one of them. It probably helps that Google own YouTube, the biggest video sharing site on the internet. The search engine is far more likely to showcase your site if it has this kind of content on there, so there’s no reason to avoid it. A leg up like this from Google could be all you need to boost your ranking high enough to get a taste of glory.
Great Return On Investment
Money is always a big thing to consider when it comes to marketing. You want to ensure that whatever you produce will have a good return on investment; otherwise, that’s your budget gone to waste. Thankfully, statistics show that video content has a great ROI, with 88% of video marketers reporting a positive return on investment.
So, even though there might be more affordable marketing tools out there, their ROI isn’t necessarily anything worth celebrating. Besides, it’s not like video is particularly costly to make, especially with the technology continually adapting and becoming more accessible. Plus, it’s not like your videos have to be perfect to generate sales. As long as you’ve got the content down, the rest is just a bonus.
This is just the beginning of why video content should be your priority when it comes to marketing. There are so many other fantastic benefits waiting for you to discover them.