Office branding is the art of designing/shaping an office space to reflect your company. This isn’t necessarily the paintwork or company logos on the wall, but instead creates an attractive environment for both the staff and customers/clients. This is one of the reasons why careful consideration and planning is needed for the best results, functionality, and design. You, however, don’t have to take on branding the office yourself; you could involve everyone within the premise. Some of your staff could have insightful ideas on how to design the office for the best results. Here are the top six factors to consider when branding or rebranding your office.
1. Your LocationYou could use your location as an inspiration for office design and flow. This is especially important if your business has a local focus or roots. One way to do this would be by having a painted mural on one of the walls in the reception area incorporating local traditions and landmarks. The mural will be a great focal point in the office.
2. Have Distinguished Staff and Client Areas The staff and client areas ought to be different in one way or the other. The staff and office spaces, for example, ought to be serene and comfortable to promote performance, while the client areas can have all kinds of corporate massages, branding, picture blinds and stencils of the company logo. The idea is to help the clients know what your business is about in the client area, but a neutral and relaxed approach for the offices and staff areas. This is, of course, unless branding has to be everywhere.
3. Focus on Your Service/ProductYour office branding should celebrate what you have to offer (your product or service). A large kitchen and dining area would be ideal for companies dealing with food and drinks and such. Another example is a company that deals with toys and games. There should be a playroom where clients and staff can discuss ideas, as well as test prototypes, if any.
4. Company Functions The office design and setup need to support the kind of work/service you have to offer. Private, quiet spaces and offices will be ideal if your staff need to work in silence, while an open-plan office would be recommended if teams need/have to collaborate on a task or assignment. It would also be advisable to provide large seating areas and large conference tables to make this happen. You could also incorporate both, with separate quiet zones and open-setups fitting all types of working environments.
5. Don’t Overspend on Branding While having a flashy office with all the modern appliances might seem ideal, you need to be careful with how much you spend on the same. It would, at least, be advisable to use only a fraction of your budget on branding and not all the way up. Shareholders and clients might have a different view of a flashy office and have the impression that you are wasteful. Get to know the fine line between professionalism and being wasteful.
6. Involve Your Staff in All Practical Changes in The OfficeThe office environment needs to be welcoming and comfortable to work in. Asking for your staff’s input on how the decorations should be done, as well as the furnishings, will go a long way in creating a favorable work environment. Let the employees choose the plants, arrange furniture, and even paint walls if need be. Be sure to grant some of their wishes, and especially with the break-out area, entertainment, and office layout. This will make them comfortable with their surroundings, hence increased output/productivity.